Marketing settings and cookies

Manage your privacy settings

Mit diesem Tool kannst du Cookies, Tracker, SDKs und andere Technologien, die auf unserer Website verwendet werden, aktivieren oder deaktivieren. Du kannst zwischen den verschiedenen Gruppen von Technologien navigieren und detaillierte Informationen über jede Gruppe sowie weitere Informationen über die Dritten, mit denen Safari Tansania deine Daten teilt, finden. Du hast die Möglichkeit, jede der Kategorien einzeln ein- oder auszuschalten.

Your preferences are saved across devices and platforms (website and apps): if, for example, you accept or reject all non-essential tracking technologies using this tool while browsing the website, your choice will be saved by means of a unique identifier.

You can change your settings at any time with effect for the future and across devices by opening this tool either via the website footer under "Marketing settings and cookies" or via the "Privacy" section. 

Necessary technologies

The strictly necessary technologies category covers cookies and similar technologies that are essential for our websites to function properly. These technologies enable core functions such as saving the user's privacy consent. They personalise the experience by storing language settings and other preferences, allowing for an efficient and effective user experience across platforms. Crucially, these technologies ensure technical operation, security and accessibility, and protect against fraud and fraudulent bots on our websites and apps.

Marketing technologies

Safari Tansania and other trusted partners collect information about user behaviour through cookies and other tracking technologies in order to deliver relevant sponsored product content. To select content that matches your interests, Safari Tansania or third parties with whom we share your data may use information about activities you search for or book on our website. We may pass this information, along with a customer identifier such as an encrypted email address or device details, to third parties such as Facebook and Google. We do this to deliver relevant ads to you on third-party websites and apps and to improve our marketing. We may link this data across the various devices you use and process data about your interactions with ads in order to measure ad performance.

Analytics technologies

The analytics technologies category covers cookies and similar technologies that measure and track how our website is used. These technologies help us understand how visitors and customers use our platforms and allow us to analyse user behaviour and interactions. These insights enable us to improve the performance, functionality and usability of our websites, apps and services. In particular, these technologies provide data on which features resonate with users and which areas need improving, ensuring that our offerings remain engaging and relevant. They also measure the effectiveness of our marketing efforts, such as advertising and communications across various channels.